Interesting opinion about consumerism in yesterday's Guardian's comment is free... .
Interesting article which I missed: thanks for the link.I think he's wrong to say that muggings never happened in the old days - they were less reported, and a child who got their dinner money stolen didn't tend to go the police. That aside, I find the whole consumerist thrust of society very very depressing. Societally and personally.I'm not a great clothes shopper, although I do like clothes. Early in the Spring, I decided I had 'nothing to wear' and fretted and fussed about buying some new tops, getting quite churned up with anxiety. I went out and got six new white tops. I had a quick hit of victory, but other than the fact that I have six white tops, which is intensely practical, I don't have any sense of lasting satisfaction.I work with a woman who is an obsessive shopper, and spends every Monday morning phoning round shops to get her size in something she saw on Saturday or Sunday. She's a very nice person and a good colleague, but she has absolute no conversation. Even her TV watching seems entirely driven by what the adverts say she must watch. We were winding her up about going to the gym; I don't think it had ever crossed her mind there is no obligation to go to the gym - another colleague who semi-rejects consumerism in the way I do, says he keeps fit by walking half an hour to work and back every day. I wouldn't dare say but I think she goes to the gym to work off the calories she's taken on by instant gratification eating.
I'm not much of a brand person myself but I confess that for a while I was somewhat pulled into this type of consumerism because of my kids. Children and teens are immensely aware of brand-conferred coolness (iPods, Nokias, Nikes and so on) and, in a way, some parents also tend to get their kicks out of this, through their kids. Children are an immensely vast and valuable market, constantly being bombarded with cleverly designed publicity campaigns that exploit that very modern feeling of guilt that a lot of modern parents have towards their kids and which could be worded as something like "if I can, why shouldn't I buy them a bit of meaningless and ephemeral happiness to make up for my lack of time and pacience to be with them..."
Children usually decide which brand comes in to the house Claudia, the media is so powerful, smaller manufacturer gets crushed under its weight.
O homem já veio de férias!
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